Gatorade asked us for a creative way to amp up their G Bars sampling program. We considered our target, Adult Competitive Athletes (individuals participating in local sporting clubs and college leagues), and came up with the idea for The G Feed, a digital content hub that highlights the week’s top sporting plays.
Gx Gym premiered at the 2017 Super Bowl and NBA All-Star weekends. Gx Gym showcased Gatorade's innovative Gx technology and offered an exclusive fully equipped workout facility for NFL/NBA pros and influencers. Our team conceptualized ideas for the event, the consumer journey, as well as designed the space itself.
Gatorade Combine popped up at SXSW 2107 and generated a lot of buzz. It featured a innovative collaboration with top sports tech companies offering guests a one of a kind experience. Our team conceptualized ideas for the event, the consumer journey, as well as designed the space itself.